The beginning of something…

Shortwave Coffee is still in “baby” phase right now. We are gathering all the things we need and reading up on business how-to articles like crazy people. It’s all a part of this strange thing called entrepreneurship. If you’re interested in keeping up with our progress, you can visit our social media sites on Facebook and Twitter. We occasionally post updates with where we are in the process (no spamming your newsfeed, we promise!). You can also find links there explaining why we decided to call our new roasting business Shortwave Coffee (hint: it’s a family thing).

Right now, Laura is busy finalizing the Shortwave logo. If you’re interested, give your two cents on which you like better in the comments (Laura’s caveat: I reserve the right to use all or none of any suggestions posted here and all logos/art are the sole property of L.N. Mazuch Designs – please no copying).

Logo options for Shortwave coffee

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5 Responses to The beginning of something…

  1. Katrina says:

    Well done! I think I like the first one the best, though I’m not 100% convinced it isn’t because I saw it first. Did you try “coffee” in lowercase at all? I find that word hard to read in all caps. I get why you put it inside the “o” in the second one, but I think that really limits saleability of your logo if you want that to remain legible. I do like the use of the tower as the “A” in the last one, but I like the bold font choice from the first one better and I’m not convinced people who don’t already know the name will read the tower as an A. However, I like the balance and placement of the text in #3. For the most part, I like your font choice, but am not in love with the “o”. It is pulling the focus in all of them (except the vertical). I think I would like to see that letter match the “w” better, which would make it more compressed and lengthy rather than so round…but that’s an “o” for you.

    • Ha! Thanks so much for the thoughts. Part of the issue is that I can’t find a Deco font that really has all the elements I want. Oh well.

      I’ll probably end up working more on the first one to tighten it up. A lot of people don’t like the bolt coming off the R… and I agree it can be a little much. But that’s Art Deco style for you, right? 😉

      • Katrina says:

        I have no feeling on the bolt. It’s been done before so it really doesn’t do much for me one way or the other. You know, you can adjust the font or just make your own 😉

  2. Kati A says:

    I agree with Katrina’s thoughts; I would take the first logo and move the placement of “coffee” to where it is in the third logo (or even farther right). I like the bolt and it might be a good way to create brand identity if you find yourself in a situation where the name must be separated from the tower graphic. That said, the placement of “coffee” in the first one combined with the bolt makes “shor”twave look like Thor. Probably not what you’re going for… Maybe an idea for an even more exclusive release when you get to that point 😉

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